NCBR seminar: Eva Nagyová & Monika Kuchlei Sieberová

Science communication plays a vital role in connecting researchers with the public and strengthening trust in scientific knowledge. It encompasses various forms, including academic publishing, public outreach, media engagement, and digital communication. Effective science popularization translates complex research findings into accessible and engaging narratives, making science more understandable and relevant to society. In the digital era, researcher visibility is increasingly shaped by online presence, personal branding, and active participation in professional and public discussions. Platforms such as X and LinkedIn have become important spaces where scientific exchange, networking, and knowledge dissemination take place.